<Innovation Master Class>
The Audience Strikes Back: How to engage television audiences through mobile and social media
Time and Date: 22nd October (Wed) 10:30～12:00
Venue: Seminar Room B
Speakers: Romy Kraus（The ENTERTAINMENT MASTER CLASS）/ Masaki Hamura (AKQA Tokyo) / Mikiko Nishiyama (Nippon Television Network Corporation)
1. A short 'innovation keynote' to introduce major (global) trends in digital and social (Masaki Hamura)
2. International case studies in television (TBD)
3. Panel discussion - opportunities for the local market
As digital platforms and social media are increasingly becoming entertainment destinations - how can broadcasters and television producers best capitalize on the opportunities to engage with your audience beyond the television screen? How can you measure the value of social media driven campaigns and what types of campaigns across platforms impact tv viewership?
In this master class we will hear examples from around the world how both, brands and broadcasters master the art of audience engagement and what we can learn from successful social media integrations.
For more details: http://www.entertainment-masterclass.tv/tiffcom/
Organizer: The ENTERTAINMENT MASTER CLASS
