Outline

Guest speakers from Center for Management of Media, Entertainment and Sports at UCLA Anderson, a prestigious business school in media and entertainment, will discuss the latest trends overseas, mainly focusing on how recent innovations affect the business environment and marketing in the industry.

What is Center for MEMES at UCLA Anderson?
Center for MEMES offers the world’s top-tier education in the area of entertainment, as a part of UCLA Anderson, of which MBA program is also highly regarded as one of the top business schools in the United States. Taking advantages of its location in Los Angeles, it maintains strong relationships with leading companies in the areas of media, entertainment and technologies, which enables aspiring students to be successful in the industries.

Speaker：
Sanjay Sood (Faculty Director, Center for MEMES, UCLA Anderson School of Management)
Prof. Sood is a researcher and teaching expert in brand equity and consumer decision making. After gained industry experience in product marketing at Central Corporation, now a division of Sprint, he completed a MBA program at the Kellogg Business School of Management, Northwestern University, and also obtained Ph.D. Marketing from the Graduate School of Business, Stanford University. Currently, he serves as the faculty director at Center for MEMES, UCLA Anderson to enhance its prestigious education in the area of entertainment. Also, actively involved with industry, he has worked with several leading marketing companies such as Intel, Microsoft and Disney.

Speaker：
Jay Tucker (Executive Director, Center for MEMES, UCLA Anderson School of Management)
Mr. Tucker is a marketer, educator and technology leader in the technology, academic and entertainment sectors. He holds an MBA from UCLA Anderson, and an M.A. in instructional and leaning technologies from Columbia University. After handling marketing and programs at the Institute for Communication Technology Management at USC’s Marshall Business School, now at the UCLA Anderson, he is responsible for the center’s vision, educational offerings, and major events at the Center for MEMES. He has lots of experience to hold events featuring business and technology in the content industry such as “Silicon Beach at USC,” “PULSE Conference.”

Outline

Based on the latest information contained in the Anime Industry Report, Mr. Hiromichi Masuda, Chairman of Database Working, and Mr. Naofumi Ito of ASATSU-DK INC. will discuss various topics including the Japanese animation industry and its future, development of anime-related business in Japan and abroad, and the possibilities of overseas expansion and international joint production.

Speaker：
NAOFUMI ITO (ASATSU-DK INC. Department Director Content Strategic Planning Office Content Division)

Moderator：
Hiromichi Masuda (The Association of Japanese Animations　Business Committee Vice Chairman)

Outline

It has been 2 years since the “first year of streaming services” in 2015. Which way are the big distribution businesses in Japan and abroad headed two years on? The producer of Thor (Craig Kyle), COO of Crunchyroll, a company that distributes Japanese animation mainly in the US, and one more panelist from China engage in a thorough debate on Japanese content and its future.

1st session:Keynote Speech /13:00-13:50

Profile:Craig Kyle
Craig Kyle began his career with DreamWorks Animation. He was involved in development, production and script writing for many works of Marvel Studios and was the executive producer for eight Marvel/Lionsgate Direct-to-DVD films including; Ultimate Avengers: I & II, Invincible Iron Man, Hulk VS, Next Avengers, Doctor Strange, Planet Hulk and Thor: Tales of Asgard. Later, he became the SVP of Production and Development of Marvel Studios’ live-action division, producing Thor and Thor: The Dark World. After the completion of Thor:Ragnarok, Craig left Marvel Studios, where he worked for 14 years, and embarked upon a journey to pursue his passion. He, then, ventured into the video game industry as the producer of Blue Thunder (a remake of the 1983 Roy Shreider classic for Sony). At present, Craig owns Yūgen Entertainment with long time business partner Tim Connors and is engaged in the production of a live-action TV version of Japanese manga GA-REI with Fox.

1st session
Keynote Speech:
Craig Kyle（Screenwriter, Producer/Co-President, Yūgen Entertainment）

2nd session:panel Discussion /13:50-15:30

Outline

2nd session

Moderator：
Masi Oka（Actor/Producer/JETRO Advisor）

Panelist：
Colin Decker (COO, Crunchyroll, Inc.)
Colin Decker is the Chief Operating Officer at Crunchyroll, a top-10 SVOD service and global champion of Anime. Before joining Crunchyroll, Colin served as General Manager of Discovery Digital Networks, with previous executive roles at Virgin Investments, Yahoo!, and Al Gore’s Current TV. A media leader with a passion for community-based brands, he has been at the forefront of innovation between traditional and new media. A former Fellow at Harvard University, Colin also serves as advisor and board member to startups spanning technology, TV, and data analytics.

Ding Ning（Parter, AHA Entertainment）

Outline

There is a rise in business collaborations between various content works and VR, the new media. Learn more about this trend from representatives of BANDAI NAMCO Entertainment, the company behind VR ZONE that opened in Shinjuku this July, and Hashilus, the provider of VR content to Huis Ten Bosch in Nagasaki and ADORES in Shibuya.

Speaker：
Junichirou Koyama（BANDAI NAMCO Entertainment Inc. Executive Producer AM Business Unit）
Yukiharu Tamiya（BANDAI NAMCO Entertainment Inc. Manager Production Team 4 AM Production Department 1 AM Business Unit ）
Akihiro Ando（Hashilus Co., Ltd. President, Location-based VR Association Inc. Representative Director）

Outline

“With the objective of promoting Japanese content in foreign markets, we will invite people connected with Naruto, an animated series immensely popular abroad, and discuss the secret of its success.We will also introduce the search system JACC^® search, which directly connects Japanese content and overseas buyers, and discuss the possibilities of the success of Japanese content abroad. “

Outline

This is a collaborative program by CoFesta’s event DCEXPO and JCS. We will introduce latest technology highly compatible with the content industry. A must-see for people engaged in content production or those looking for new business opportunities.

Outline

Why have Chinese gaming companies started to actively leverage and collaborate with Japanese anime and manga? We present an analysis of the overseas ripple effect of Japan’s two-dimensional content, mainly anime, from the trends visible in China’s ACGN (Anime, Comic, Game, Novel) market.

Outline

Do you know that Japan, said to be lagging behind in international co-production, is undergoing dramatic change now? Japanese directors who are stepping outside the country and have just experences co-production will talk at TIFFCOM about the real on-site situation drastically.

1st session
Keynote Speech:Zhang Dayoug (General Manager, Zhejiang Huace Film & TV) / 16:00 – 16:30

Profile:Zhang Dayoug
Graduated from Beijing Film Academy in Department of Management in 1997. Soon after the graduation, he began his career at China Film Company Limited and China Film Stellar Theater Chain Co.，Ltd. Since 2016, he has joined Zhejiang Huace Film & TV as General Manager. During over 2 decades of his professional experience, he has participated in more than a thousand films’ production and distribution such as Love Is Not Blind and Let the Bullets Fly. He is a true cinephile and has watched nearly 10,000 films in his life. He is very sensitive to trends of films and has been engaging with establishing a better environment for Chinese film industry for a long time.

Keynote Speech：
Zhang Dayoug (General Manager, Zhejiang Huace Film & TV)

2nd session
Panel Discussion / 16:30 – 18:00

Moderator：
Matt Mueller（Editor, Screen International）

Panelist：
Isshin Inudo (Director)
Koji Fukada (Director)
Daishi Matsunaga (Director)

Outline

Rai Cinema, one of the most important TV and film companies in Europe, now expands its scope of co-production opportunities outside European countries. Paolo Del Brocco, the CEO at Rai Cinema, will give a talk about the reason why they look at Aisia now.

Profile：Paolo Del Brocco
Paolo Del Brocco（CEO, Rai Cinema）
Since 1991, he’s working at Rai. In his long career he worked at Rai 2, networking planning, at the Broadcasting Rights Management Division. In 2000, since the birth of Rai Cinema Spa, he had been in charge of the Finance, Administration and Control of the new company. From 2010, he became the CEO. With Rai Cinema he produced more than 500 movies such as Cesare non deve morire and Fuocoammare that won the Golden Bear at the Berlinale. Also, since 2010 he is a member of the board of Anica.

Outline

The world’s biggest website dedicated to anime songs, ANiUTa has been launched. It allows unlimited listening to over 50,000 new and old anime songs of your choice. Representatives of its owner company, ANiUTa 2017 Co.,Ltd., will talk about trends in anime songs, which serve as a driving force behind the Japanese anime market, and the possibilities of anime songs at the global level.

Outline

Japanese manga is expanding to foreign markets through print and electronic media, but a media mix, involving production of animation or live-action, is more effective for overseas expansion. We will present an overview of the overseas expansion of Japanese manga and the effects of making them into anime or live-action. We will also introduce examples of international projects for publication and distribution of manga and production of manga-based animations by Japan and other countries.

Outline

2.5 dimensional musical is a term used to describe theatrical presentations based on manga, animation and video games, content Japan is proud of. Rapidly gaining recognition in Japan and abroad, it is also contributing actively to the promotion of inbound tourism. The two directors of the Japan 2.5 Dimensional Musical Association talk about the relationship of live entertainment in the form of stage performances with content, music and videos, future possibilities in the domestic and overseas markets and other topics.

Speaker：
Makoto Matsuda(Chairman, JAPAN 2.5-DIMENSIONAL MUSICAL ASSOCIATION/Chairman and CEO of Nelke Planning Co., Ltd./Theatrical Producer)
Haruki Nakayama(Board Member, JAPAN 2.5-DIMENSIONAL MUSICAL ASSOCIATION/Chairman,President and CEO, Marvelous Inc./Chairman HAYAO NAKAYAMA Foundation for Science & Technology and Culture.)

Outline

Learn about multi-dimensional collaborations between regions and animations or videos, including tourism and development of services and goods. Listen to representatives of the Sapporo Film Commission, which attracts content to the region, and Yoshimoto Creative Agency, organizer of film festivals in Okinawa and Kyoto.

Speaker：
Lee Ka Yi（Sapporo Electronics & Industries Cultivation Foundation Sapporo Film Commission Overseas Development Coordinator）
Makiko NAKAMICHI (YOSHIMOTO CREATIVE AGENCY CO., LTD. Contents Project Devision Director (Animetion Branch))

Satoshi Shinohara (Managing Director, International Sales and Acquisitions, Toei Company, Ltd.)

2nd Session: The World needs an All Japan IP Showcase!
– The Significance of the “Anime Pilgrimage” Project-
15:40-16:40

Outline

The locations that featured in Japanese anime are being turned into tourist destinations, attracting a large number of foreign visitors. To expand this trend further, a full-fledged “Anime Pilgrimage” project has began this August, selecting and announcing 88 sacred anime sites. We will discuss what kind of services content-related experiences (services) we should offer for Japanese IP fans around the world to further increase consumption.

Panelists:Thanyaporn Silthorn (International Buisiness Manager, Amarin TV)
Panelists:Yoshifumi Mori (Secretary General, Anime Tourism Association)

Moderator:Takeharu Kudo (Director, Avanade K.K.)